Because I’m not a professional designer! Neither am I a professional writer or proofreader.
And I suspect, neither are you.
My tools ended up looking silly and unprofessional, like a child’s drawing.
Super cute… if you are a 5-year-old.
Not so cute, if you are a professional coach, trying to impress your clients.
I had at least half a dozen different fonts and colours on the page, completely mismatched, ridiculous clipart images, blocks of tiny-sized unreadable text (because I wanted to stuff everything onto a page), lots of spelling and grammatical errors, which took me hours to correct, and simply awful formatting.